Zee - Musical gaming platform

Overview

Team

Product Team - Aditya Dixit, Eshwarya Pathak
Design - Prishita Jain, Srishti Sharma
Design Leads - Harshad Khanna, Chinmay Kerkar, Upmanyudu Mullapudi, Vatsal Chaoji
Visual Design - Emmanuel Rishabh, Adrija Haldar, Sneha Agrawal, Saumya Tiwari
UX Writer - Swantika Labh
Researcher - Divya Baid
Data Science - Rajshekhar Dalmia
Engineering - Swanand Raikar, Naynesh Gupta
Architects - Amal Shah, Srinivas Shanmugam
Developers - Avinash Kumar, Arifur Rahman, Praveen Kumar, Muthuraj Muthulingam

Duration

Sep 2023 - March 2024 (7m)

Tools used

Figma

My Role

As the UX Designer for this product, I hold the reins for the end-to-end design process of features and systems within the platform. My role encompasses collaborating with various teams including Leadership, Product, UX & Visual Design, Production, Engineering, and QA. Together, we conceptualize, refine, and deliver these features, ensuring they align seamlessly with our objectives.

Wearing multiple hats including game design, visual design, and product design, I took charge of the project right from its inception. For a significant period of five months, I operated as the sole designer, bearing the full weight of responsibility and ownership. This hands-on involvement allowed for a cohesive and unified vision throughout the project lifecycle.
I spearheaded the design efforts for a revolutionary musical gaming platform. Operating across multiple roles as a game, visual, and product designer, I facilitated a comprehensive end-to-end process.
This groundbreaking platform is pioneering industry-first features, including AI-enabled point scoring, universal auto-tune, dynamic voice filters, and automated background music generation.

Get in touch to know more